I’ve got a lot of feedback on the newsletter and the process by which it became. Sorry if it comes off overly negative; I mean for it to be constructive. If you want clarification on how to make something good that I say is bad I’ll be willing to help… but I don’t want to get involved in the process and don’t want to be responsible for any of it!
Of its controverseys people seem to be “generally ok” with the content. I’m not, so I’ll start with that.
My philosophy on good content for a newsletter like this is that it painlessly informs. Asking an editor to create “entertaining” content is horrifically difficult but it should be a breeze and a pleasure to get through all of if you want to. I think this newsletter doesn’t follow that philosophy and suffers for it, giving the reader an uncomfortable “spoken at” feeling. I’ll go over the “voice” more later.
EDITORIAL
This section should be titled.
Firstly, it’s totally unacceptable that the editorial spans two pages. Much of my feedback will appear to be about “formatting” but for newsletters like this, content and formatting are very close cousins. Formatting is part of the content, words are another part of the content.
The editorial starts by informing us that this is the first newsletter, but it does not tell us how often to expect one, that this is the first print edition, that this is a rushed version, or what the distribution of the newsletter is - all of which it should do.
eg. “Welcome to the (rushed!) first ever nzLARPS print edition newsletter - posted monthly to all members.”
The second introductory paragraph is painful propaganda and has to be questioned. The community has no way “grown much quicker than we could have hoped for”. No way. Following such a statement with a big congratulations to the previous committee only reinforces the central committee’s partly-earned stereotype of back-patting self-congratulatory beaurocrats. Listing them all is totally off-putting and distances the committee as some list of people who have apparantly been doing good things. We shouldn’t need to ever tell people that the community has grown hugely – that will be totally self-evident. And you spelt Craig Neilson wrong.
I’m going to leave spelling/grammar mistakes out apart from that, but there are at least three on that page.
Going over the AGM is valid, but the details aren’t. The voice needs work, eg. it assumes the reader wasn’t there (when they probably were). Putting in the best lines from the improv games, for example, the humour doesn’t travel.
This is important early on because it’s where people stop reading. If there’s something important down there (or heaven forbid, on the NEXT PAGE then people that stop reading will miss it because they weren’t interested in jokes they weren’t there for.
It’s good to have the winner of the raffle printed, but not in the body copy. That’d be good content for an info-box somewhere. With body-copy you are prevented from getting to the “next” information by the “next” words you’re not interested in. It makes stop-readers and “skimmers”. That’s how formatting = content again.
Never use “of course” it’s condescending. It’s ok to list the new committee, but seems totally redundant on the same page as the list of the “old” committee which has changed by two people and two roles. I don’t think it would be too much to include the members email addresses and/or phone numbers in that list… but either the old list or the new list shouldn’t have been there.
“Let’s try and make this year an even bigger success”
– from a members’ perspective, the larp scene has not improved that much at all, so this is redundant and yet more egotitstical self-awarded “acceptance speech” stuff.
The following (split over two pages) paragraph suffers badly from a “talking down” voice and could have been streamlined to convey the same information but encouraging participation. It encourages people to wait while someone else organises friends and activities for them, which is very much what we’re not about.
It finally acknowledges that committee meetings are open, but doesn’t really encourage people to come. A line like “we’re keen to get more input” bodes better than “we will always welcome creative minds”.
“So, in short” <-- this kind of thing shouldn’t have to appear. Without it that line would be tidier and pack more punch. That the message has to be conveyed “in short” at the end reveals that getting through the editorial was a marathon that didn’t tell me much that was useful and when it did give me useful information it didn’t empower me to take action on it.
The editorial signs off as a letter, and formally. Is it a formal letter? It felt like it in parts. If it was an editorial it should finish with a punchy remark that spurs readers into action. Maybe it signs off as a letter becaue it took a long time to write so it just felt right.
Clip-art. I’m not even gonna go there.
I’ll take this opportunity to say that it should have been printed on both sides, even if it was more expensive to do so. Also, times new Roman is absolutely the wrong font to use. The nzLARPS font is Arial/Arial Black. I chose these because everyone can identify them and everyone has them. There’s totally no reason they couldn’t have been used and it would have “gone with” the logo on every page.
By the way the logo on every page is blurry. Has it been blown-up? Source a better file.
CONTENTS PAGE
Good - there should be a contents page! However, pages should be numbered and the contents page should tell you how to get to them. This is a list of contents, not the table of contents it needs.
The sectioning out is quite good, nice and logical. The SGM should have a date next to it.
The editorial info at the bottom misses some people, like Derek who has a “post” on the last page. Was he asked if it could be re-appropriated for that btw?
On “contents” I think there’s a bunch of stuff missing that would suit a print newsletter. But I might get to that later.
turn the page
OH! This wasn’t in the contents page!! But it definately should have been.
IMPORTANT EVENTS AND DISCUSSION
Needs a new title if this is a regular feature.
There are two sets of collumns now but they’re not even. There are two fonts and five differing types of formatting, which is giddying.
The intro to this section is too long.
SGM section - not having the details should have held up the newsletter.
Ryan’s thing is an example of how to use a first-person voice effectively. It’s elegant, reads super-quick and gets across the thrust of the section in the first few seconds.
However, it also illustrates one of the problems with a print newsletter - the article has now expired. We can’t run the same article again, even if it deserves to. So every newsletter we’ll have to get another piece about how the idea is coming along.
REVIEWS
Fair enough. Who’s going to chase down a review of every game? Where’s the info on how to contribute a review?
COMING UP
“LARP” should be “larp” in the header. Not sure the heading makes sense.
Oh, finally some contact details! In fact, this page is really useful. I think it should have come earlier where it’s easier to get to for reference, but that’s a matter of opinion.
The dates are in an inconsistent format.
In fact, the formatting for the events is inconsistent - if they all had the bold sub-headings WHERE and WHEN and CONTACT like Stargate does, that would be helpful.
LARPS UNDER CONSTRUCTION
Should be “larps”
Nice to have this section, but Brian is now kinda committed to bringing Ravenholme about. If he doesn’t, the whole society have a printed vision that never happened, and they’ll blame it on him. If any of that stuff becomes a “surprise” rather than “well known” then it’s too late to retract it. If this is a monthly newsletter and nothing has changed in a month… then what? Published content expires.
CLASSIFIEDS
The (very long) section on how to treat your elf prince is cute, but old and lifted from the forum. Lucy/ Rhiannon were asked, I take it? What will be next month’s amusement if noone posts anything like this?
Derek’s post - cool. Permission granted? Having seen it on Diatribe I do wonder if I need a printed version (two - Malu got one too).
OVERALL PRESENTATION
- Bad font
- Staple at the top very “school project”
- Border very tiresome
- Variation of layout is awkward
- No pictures except on front page is a bit sad, not magazine feeling at all.
OVERALL CONTENT
Voice is too formal but not polished enough. Not slick. Not streamlined. Not punchy, inspirational or fun. Should be all of those things.
FRONT PAGE
The aesthetics of the front page leave a >lot< to be desired. I think the photos chosen are a bit embarassing. Did you ask all the people pictured? Having the “Nightmare Circle” words confuse the title. I’ll go over the cost later. I’m behind the idea Ryan suggested of having a single photo in a “magazine” fashion, if we can afford to have a colour front page in future.
I knocked this up in about 15-20 minutes today:
(They “ghey” thing is in reference to Ryan’s fear of kids not liking it :p)
It’s relatively easy to do and can be achieved with free software like the GIMP by a novice-intermedate computer user. You just need one good photo, know what’s in the newsletter, and prepare it knowing that it’s the front page.
Three days
Having “two people” complete this in three days doesn’t inspire my confidence in the publication coming out regularly. THREE DAYS!!? That’s a really long time if you’re rushing. How long will this regularly take to put together/out?
PRICE
The price should absolutely have stopped you printing. I don’t mind that we’ve reimbursed you the full $200 production cost (it was that cheap because the content was free), but I /really/ wish it had been cheaper. If you didn’t expect/want the whole lot reimbursed I don’t think you should have claimed for it. The front page alone cost the society more than buying our domain names, and more than the profit from Mayday. Even if it was a quarter of the price I don’t think we should publish it more than once per season. I think it would be appropriate to put a spending limit on the next newsletter (if there is one).
FINALLY:
I don’t think this should have run as it is. Ultimately it’s not that it’s amateur that’s the problem, but that it’s not elegant or cool at all. You can be amateur, elegant and cool all at the same time and we should be - especially with “to-all” communication. The document doesn’t make us appear newsworthy, credible, topical or relevant and we should be all of those things. That might mean we’re not ready for a printed newsletter, or it might mean that they should be seasonal rather than monthly.
I hope this has been constructive. I hope I’ve covered everything.