It would be nice if the website had a pretty page with nice photos of the resources available to larp organisers from the society. The printer, trailer, generator, costumes/weapons/props (with a selection of them in photos), etc.
I think these things would feel a lot more real to people, and they could see what benefit the society is bringing to the community, if they were visibly promoted on the website rather than just tucked away in storage.
I know that once the wiki is up it will have some content of this sort on it, but it’ll never be as good a promotional tool as the main website as it won’t have the same visual style.