National AGM 2023 written reports thread.
Figured I’d get a head start on this.
National Marketing Officer Report
This year has been a pretty quiet year for LARP as we exit from the Covid years and wild weather that disrupted many campaign LARPs from running. Some campaign LARPs did manage to run later in the year as well as several one shots. It is clear from the high turnouts that the demand for more LARPs is high. In addition many of the folks coming to LARPs are new to the hobby showing we have had a lot of growth. These new players are asking where they can find more games and are eagerly awaiting news of new LARPs starting up on the horizon. If you were considering running a LARP now is the time to do it!
Several Marketing opportunities and partnerships were pursued over this past year. Working with the NZ Stage and Screen Combat School we secured free stall space to advertise at the Auckland Easter Show. We also worked with Questbook for free advertising at Auckland Armageddon and RPG Alley to advertise at Wellington Armageddon. We have had some discussion with the costume and props hire company First Scene about some partnership opportunities but nothing concrete yet.
The local energy drink maker, Eliksir, reached out and gifted a box of their drink to LARPers to try. This was brought along to the next LARP that ran, Miasma Theory, and handed out to power the crew throughout the weekend.
Plans for a photoshoot to update our marketing material were stormed off by extreme weather earlier in the year but new plans are in motion for later this year. The plan is to make standing banners and large posters. The problem is that our photos we have on file in addition to being fairly old are too small a resolution to be blown up onto a banner. So we will be taking new high res photos and photoshopping up a set of fresh marketing material that all regions can use.
Looking ahead I’d like to improve lines of communication with GM’s and potential GM’s across the country so we can get them any assistance they need to run games as we need more games! As well as have all the details at hand to best advertise their games so everyone can stay informed on what’s happening in all the regions.