I think Jason works there, actually
A friend of a friend is doing a PhD in marketing, on how brands can inspire creative interaction with its consumer… or something like that.
It’s based off an experience where she went to an art exhibition of Harry Potter (she’s a HP fan herself).
Now if a Harry Potter LARP goes ahead, I know she’d be dying to meet and interview the people who organise or partake in the LARP, for her research.
Just thought I’d mention it, as there seems to be some support for it.