You just need a Facebook page to create the ad. It’ll need a nice eye-catching photo, a very short piece of text that gets across exactly what you’re offering and to who, and a link to a place to book in.
Here are the things that I think made my ad for the “Introduction to Larp” session at the Auckland Larp Faire work:
- We offered a complete guide for first-time larpers. This included a 1 hour session where 2 experienced larpers went through a presentation explaining larp and our local larp culture. It also included entrance to the Auckland Larp Faire where they could meet larpers and see nice stuff. And entrance to a 3 hour theatreform larp. .
- We targeted people interested in tabletop larp. Specifically D&D and similar, and the larp we were offering was fantasy too so there was a genre match. Facebook finds lots of people with that interest. It’s my belief that there are a lot of tabletop RPGers around the world who would like to try larp if all the barriers to entry are removed. Meeting people before hand, learning how we do it, knowing that the event is welcoming to newcomers (even intended for them), all breaks down barriers. The Larp Census 2014 found that 75% of NZ larpers had also done tabletop. I believe that people who have done tabletop have the smallest adjustment to make when trying larps like we run in NZ, of all possible markets. D&D is the most popular tabletop game, and fantasy is the most popular larp genre (85% of Larp Census respondents had played a fantasy/mythology larp in the last year). So the biggest potential audience is fantasy tabletoppers who want to try fantasy larp, and that’ll give you the best return on an ad.
- It was only $15. I also offered to help with costume
We got thirty-something people who attended. I’ve heard that a number of the first-timers then went on to crew/play at campaigns. We didn’t track that metric, because I didn’t want to bother them with followup emails, but I hear it was quite a boost to some games.