Some random thoughts for your consideration:
From personal experience, I’ve never managed to achieve all my goals, and that’s always made me feel I’ve “failed”.
Also, it can sometimes be a drag when you get goals that aren’t personally interesting, don’t actually make sense for the character, or are tied to characters that may not show up because players can’t make it at the last minute.
But some people love goals and ticking them off and it gives them direction and purpose and a sense of achievement. They can also be helpful for new players as it gives some structure.
Experienced players sometimes, if not interested in the goals, will just disregard them and make their own fun.
So…
I guess consider if the goals are to help move plot, and if so make sure those are mandatory and somewhat achievable. Then maybe sprinkle in some broader suggestions such as:
“Your character wants to get wealthy and might consider getting money by starting a prostitution ring, buying and selling weapons or acting as a contract killer … or anything else your character might think of.”